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6 Steps To Making A New Wedding Blog

Thinking about starting a wedding blog? A wedding blog is a great way to sell your products and services in the wedding industry. However, many bloggers get excited about their new project only to get discouraged when it doesn't take off. There are so many things that you have to do to create a great blog and generate the traffic to make the blog worth continuing. Here are the steps you'll want to take to start your new blog so that you move in the right direction. 

Step 1: Research Your Audience and Competitors for Content Ideas 

When you plan to make a website, the first thing you probably think about is the web design. But in this case, it's better to figure out which topics to write about. The reason why is because you want to create a blog that people actually want to read. There are plenty of wedding blogs that look beautiful but lack readership. 

To find great topics to write about, start by looking for wedding forums in Google. Look for popular threads you can create content on. Follow this up by looking for wedding blogs on Google. Browse through their content to see which posts are the most popular among their readers. You should then create an excel spreadsheet and list topics according to category.

Step 2: Consider a Niche for Your Wedding Blog 

It might be a great idea to consider a niche for your wedding blog. It can help distinguish your content and also target a specific audience. For example, there are wedding blogs that focus on budget weddings. There are wedding blogs that are centered on destination weddings that focus on special locations like beaches, natural surroundings, and novelty sites.

There are also wedding blogs focused on specific locations like New York, Las Vegas, and cities in California. If you're choosing a niche, make sure it's to attract your target audience as opposed to being too specific. The point is to attract the right readers, not making your blog too specific to the point that readers can't relate to your content.

Step 3: Set Up and Design Your Site 

Now that you have a general idea of the niche you want to pursue and the content topics you want to cover, it's time to
make a website. Start by coming up with a name for your blog. You want it to be based on your niche, creative, and easily memorable. You'll want to ensure that it is unique enough so that you can claim your domain name and social media accounts.

As for platforms, WordPress is usually the easiest one to use. There are so many helpful resources that will help you design and develop your blog. This includes free and premium plugins, themes, templates, graphics packages, and so much more. For free themes, check out the 
official WordPress listing. For premium themes, visit the ThemeForest marketplace to find a large selection wedding focused themes and other website products.

Step 4: Start Building Relationships with Other Professionals 

One the things you'll realize about successful wedding blogs is that their content is very high quality. It's filled with high-resolution photos, photos from actual events, resources that link to vendors, and more. In order to get everything you need to create content like this, you need to build relationships with professionals in the industry.

You need to reach out to wedding photographers, wedding planners, florists, wedding cakes specialists, and other professionals. This will give you access to events, content, and in-depth information only they know about. Building these relationships will also lead to marketing campaigns that align with what they're doing, giving both partners more exposure.

Step 5: Become Savvy with Social Media 

One of the things you'll quickly realize is that a big part of building your wedding blog will involve social media. You have to accept the fact that people browse for wedding ideas and content on social media sites. And in order to get as much exposure for your blog as possible, you need to be very active with social media. You need to be savvy with social media and learn how to get the most views and engagement.

All of this starts with creating great content. Great content is what gets people's attention and gets them wanting to share it with their network. It's also what will help you build your audience on social media. The second part of this is building a bigger following. You want to work with other professional and influencers on social media to help each other succeed. Last and not least, you want to be consistent to keep your audience's engagement and build a relationship with them over time.

The best platforms to focus on are Pinterest, Instagram, Facebook, Twitter and Google+. Pinterest and Instagram should be your top priority because these sites have always been visually driven and attract many people that are planning a wedding for the near future.

Step 6: Get Serious About Marketing Your Blog 

Eventually, you will want to go beyond social media to market your wedding blog. You'll want to learn about other digital marketing strategies like email marketing, SEO, content marketing, and influencer marketing. These strategies can be slowly integrated into your overall efforts to promote your blog.

It may even be a good idea to start investing in paid ads. The best platforms for paid ads are Facebook, Instagram, Pinterest and Google Ads. These platforms have advertising platforms that allow you to target your best audience. Even if you're not selling directly, you can use them to build your audience on your blog as well as your social media platforms.

That completes the six steps to creating a new wedding blog. Creating a high-quality blog and marketing it correctly is far from easy. But focusing on the right things like coming up with popular content topics and choosing a niche that helps your blog stand out can make a big difference. Make sure you do your due diligence when you start your new blog and work on growing it in the early stages. It's what will create the foundation for your future success.
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